The International Yachting Media has introduced a fresh video format for testing boats and marine accessories, with the aim of making a mark in the industry. The renowned international publishing group, known for its six yachting magazines published in 17 different editions, has recently partnered with the television show Enjoy Side to produce a series of sea trials that will be aired on both platforms. The sea trials will be hosted by the well-known personality Barbara Kal and Luca D’Ambrosio, an acclaimed tester, journalist, and editor-in-chief of The International Yachting Media.
This project is set to offer a unique video sea trial format that stands out from the existing ones by providing a comprehensive analysis and description of boats in terms of technical specifications, performance, as well as exploring their design and lifestyle aspects. The dual hosting by Luca D’Ambrosio and Barbara Kal brings together their individual expertise to create an engaging experience. The team is further enriched by Iacopo Vannini, a director and TV producer with three decades of experience in the television industry, having collaborated with major networks such as Mediaset, Rai, La7, and Sky, and developed his own original formats.
The sea trials will be showcased on The International Yachting Media platforms and Enjoy Side, ensuring widespread visibility. These videos will be accessible in nine languages and featured in articles across the group's magazines, reaching a global audience, including the rapidly growing United States market where Luca D’Ambrosio is already a familiar face as a journalist and yacht tester. D’Ambrosio holds the distinction of being the sole Italian journalist affiliated with BWI, the U.S.-based organization uniting journalists specializing in the boating sector.
The new format will be named after the group's prestigious magazine, YACHT DIGEST, emphasizing the careful selection of boats to be showcased. This meticulous curation guarantees the presentation of only the finest offerings in today's yachting market.
“I had long envisioned creating a video format that could blend technical aspects with lifestyle. Upon meeting Barbara Kal, I knew she would be the perfect partner for this project,” said Luca D’Ambrosio. “Similar to our other editorial products, this one will introduce highly innovative elements, which will be revealed soon.”
Barbara Kal shared, “My journey in the artistic and television realm actually commenced in the boating world. My initial professional stint was with Mare Tv, a channel dedicated to boats. I am excited to embark on this new venture with The International Yachting Media, marking another milestone in my 15 years of collaboration with Enjoy Side. Our format showcases excellence, delving into various cross-cutting subjects, with yachting as a central theme.”
Iacopo Vannini expressed his enthusiasm, stating, “I am thrilled about the project and the team that will bring it to fruition. The time is ripe for innovating sea trial formats; the market demands it, and we are prepared to spearhead this evolution. The yachting world is incredibly captivating and vibrant. I am confident that our work will enhance its allure even further.”
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