In 2024, US new boat retail sales for Brunswick saw an 18% decrease compared to the previous year, slightly better than the company's expectations. However, there is a glimmer of hope for 2025.

The consolidated net sales dropped to $1,154.9 million from $1,361.9 million in the fourth quarter of 2023.

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This decline in boat sales was primarily due to weaker wholesale orders, with the Engine Parts and Accessories segment also experiencing a 5% decrease in sales.

Within the Propulsion segment, there was a significant 24% reduction in sales compared to the same period in 2023.

The Navico Group segment also saw a 1% decrease in sales due to softer marine OEM orders and ongoing challenges in the RV manufacturing sector, partially offset by higher net sales in the Aftermarket business.

Freedom Boat Club had a successful quarter, contributing approximately 12% of sales to the segment, with the opening of several new locations and a growing customer base that is younger and more diverse.

Looking ahead to 2025, there are expectations that US marine industry retail unit sales will remain steady compared to 2024.

"Strong demand for premium products and increased market share in various categories have laid a solid foundation for 2025," stated David Foulkes, the CEO of Brunswick.

"While we are cautiously approaching the year, especially the first quarter, the launch of numerous new products across our businesses and our focus on generating consistent free cash flow and strong shareholder returns remain unchanged."

Foulkes also mentioned the positive momentum and sentiment observed at early-season boat shows. The recent boot Düsseldorf event was particularly successful for Brunswick brands, with Quicksilver Boats tripling their sales compared to the previous year and Sea Ray Boats surpassing their 2024 records by over 20%.

Furthermore, the introduction of new ACES and Boating Intelligence products, technologies, and concepts positions the corporation favorably as they move forward into 2025.

Projected net sales for 2025 are anticipated to fall within the range of $5.2 billion to $5.6 billion, with an adjusted operating margin expected to range between 7.5% and 9%.