During Boot Düsseldorf 2025, two pillars of the French industry, BENETEAU and ALPINE, enthusiastically announce a long-term strategic partnership that promises to redefine luxury design and innovation. BENETEAU, the oldest and largest boat builder in France, and ALPINE, a renowned brand of high-performance sports cars and a Formula 1 team, will collaborate on a series of joint projects aiming to bring excellence in design and quality to their respective sectors.
Innovation and Excellence in Design and Quality
The partnership between BENETEAU and ALPINE combines over 200 years of experience, creating synergies that aim to rewrite the rules of luxury and sports design. With their legendary heritage, the two companies will embark on a new era of innovation destined to cater to a new generation of luxury and dynamism enthusiasts. The fusion of the nautical world and high-performance automotive industry is the prelude to a series of exclusive collaborations, including limited editions to be announced throughout the year.
A Strategic Alliance for the Future of Luxury and Performance
As stated by Eric LeVine, Director of Motor Yacht Sales at BENETEAU: “This partnership reflects our dynamism and our common ambition to discover new paths to success. ALPINE is the perfect partner, sharing a vision in creating high-end products and exceeding market expectations.” The collaboration extends to the automotive sector, with exclusive projects and special events dedicated to ALPINE and BENETEAU owners and distributors.
Alpine and BENETEAU: Passion for Innovation and Sustainability
Both BENETEAU and ALPINE share a strong ambition towards sustainable innovation and growth. The combination of ALPINE's motorsport experience and BENETEAU's luxury yacht construction will contribute to the creation of cutting-edge projects, poised to become benchmarks in their respective fields.
The first projects resulting from this alliance will be unveiled in March 2025, and at Boot Düsseldorf 2025, visitors will be able to admire the Alpine A110 alongside BENETEAU's Gran Turismo 41 at the shipyard's stand (Hall 1, 1B71).
With this collaboration, BENETEAU and ALPINE mark the beginning of a new era of design and innovation in luxury and high performance, aimed at capturing an increasingly demanding and international clientele.