Oyster Yachts Achieve Unprecedented Sales Success

Oyster Yachts has announced remarkable financial and sales achievements, having sold a total of 16 yachts in the current fiscal year. As the financial year approaches its end, Oyster reveals a record-breaking £55 million in revenue from new boat sales, with expectations of further sales before year-end.

The surge in sales is mainly credited to the popularity of Oyster's 50ft to 90ft bluewater sailing yachts, which are favored for world circumnavigation and participation in the Oyster World Rally. Additionally, the range of services provided by Oyster to yacht owners has contributed significantly to the increased sales figures.

The year started strong for Oyster Yachts, with the successful closure of deals for two new yachts, securing the next hull of the flagship Oyster 885 SII and the 70ft Oyster 675. Particularly, the Oyster 595 model has been a top seller, prompting Oyster to invest in a second mould tool to ramp up the production of the 60ft cruiser.

Emphasizing its dedication to delivering luxury yachts, Oyster affirms that the substantial investment made underscores its commitment to excellence in yacht construction.

Ashley Highfield, CEO of Oyster Yachts, praised the exceptional work carried out across the business and the superior quality of the yachts being produced.

Ashley Highfield

The production yards of Oyster Yachts are operating at full capacity until 2027, with 25 yachts currently at various stages of construction, from moulding to commissioning.

Reflecting on the company's success, CEO Ashley Highfield stated, “The success of our sales and the financial turnaround of the business this year is a testament to both the incredible work being performed across the business and the quality of the yachts we are producing.”

Highfield further highlighted the comprehensive services offered to Oyster owners, ensuring their confidence to explore further with full support. These services include training, guidance, access to a global service network, crew assistance, and participation in exclusive international owner events, fostering a sense of belonging within the Oyster family.

Additionally, there has been an ‘unprecedented’ demand for spots in the Oyster World Rally 2028-29, leading to a surge in new yacht sales as more individuals seek to fulfill their sailing dreams.

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